Consulting Product	Platinum	Gold	Silver
Review Referral Base Complete analysis of past, current and future referral sources to identify growth and attrition
Review Past, Current and Future Marketing Campaigns Analyze campaigns and determine areas of improvement
Marketing Ideas and Campaigns Provide fresh ideas and campaigns to align with your volume growth initiatives
Pro-Active Scheduling Techniques Learn of ways to keep your schedule full and capture lost business
Sales and Marketing Assessment Assess all of your sales and marketing efforts and provide direction for future efforts
Marketing Communication Assessment Review and evaluate current materials, advertisements, messages and the like to ensure market consistency
Physician Office Profiling Supply a standardized method which contains the details of your physicians
Utilization Reports Lay the foundation of vital reports based on physician activity
Case Volume Variance Report Demonstrate different ways to measure physician performance
Sales Call Tips and Guidance Present information which ensures your best performance while performing office visits
Underperforming Physicians from the Case Volume by Physician Report Identify physicians who could bring you more cases based on their surgical case load
Patient Satisfaction Survey Structure Provide and review patient satisfaction questions, methodology and results
Elective Procedure/Cooperative Marketing/Logistics/Measurement Offer all the tools, logistics, follow-up, etc. to get the most of your elective procedure marketing
Systematic Credentialing Process Introduce and implement the process to recruit new physicians and follow-up measures to transition their cases to your facility
Scheduler Satisfaction Survey Structure Provide and review scheduler satisfaction questions, methodology and results
Provide and Review Physician Satisfaction Survey Structure Provide and review phsyician satisfaction questions, methodology and results
Marketing and Compliance Training Educate you on the compliance laws and the affect on marketing to physicians
Physician Referral Marketing (2nd tier) Methods on how to assist physicians with marketing while remaining compliant
Employer/Payer Marketing Introduce pro-active marketing tactics to consumers
Physician Targets Identify and uncover new physician targets with the most potential to increase your volume
Staff Accountability for Physican Referrals Determine other staff members and assign responsibilites to assit in the marketing efforts
Other Reports Review current reports and recommend/alter reports to increase effectiveness
Advertising Objective Standard Process Educate you on the Objective Standard process for advertising to remain compliant and not demonstrate physician favortism

The Platinum Package includes a two-day site visit* and 60 days of consulting by email and telephone.

The Gold Package includes a one-day site visit* and 30 days of consulting by email and telephone. Upgrade to another 15 days of consulting by email and telephone for only $500.

The Silver Package includes 45 days of consulting by email and telephone. Add a one-day site visit for only $500*.

*Does not include travel expenses.

Individual Sessions

Introduction to Physician Referral Sales and Marketing
Learn exactly what referral sales and marketing is and how it affects you. From the value-for-value relationship, to continuous contact, to the characteristics of a good salesperson, we'll introduce you to the fundamentals of physician referral sales and marketing that will help you separate yourself from the pack of competitors.

Taking Inventory – What do I have to Offer?
In this session, we'll show you how to assess your facility's strengths and weaknesses, from staff, to equipment, to service and more. You'll create a detailed SWOT (Strengths, Weaknesses, Opportunities and Threats) analysis, in the session that will help you leverage your greatest assets to build your business.

Advertising and Marketing Communications
Learn about the various types of marketing that you can use to maximize your facility's exposure. From press releases to websites, and everything in between, we'll walk you through step-by-step which will help you evaluate your current marketing efforts and show you how to improve them.

The Process of Advertising and Promotional Items
Discover the step-by-step process of creating and placing an advertisement in the media. From concept to the printing press, you'll see how you can ensure quality advertisements for your facility. In addition, you'll learn simple promotional items and how they work for you.

Marketing and Compliance
There can be a bit of a grey area in the solicitation of referral business. This session will cover anti-kickback laws, co-marketing rules and safe-practice conformity with patient privacy and gifts. The session will help you evaluate and improve your facility's compliance.

Marketing Campaigns and Key Initiatives
You'll learn how to identify exactly who your customers are. We'll assess your past, present and future marketing campaigns and target them to your customers. You'll also learn the Key Initiatives Strategy as well as a variety of creative marketing ideas - from simple to the more complex.

The Sales Cycle and Sales Training
It's easy sometimes for sales calls to feel like a waste of time. So, in this session we'll guide you through the 6-step sales process including Prospecting, Pre-call Planning, Contact Management, Establishing Rapport, Handling Objections and Closing Techniques. At the end of this session every sales will be a productive one.

Pro-Active Marketing and Pre-Call Planning
Learn how Pro-Active Marketing can keep you a step ahead of the competition, and with tools such as YTT reports and office profiles, you'll have a tangible way to track referrals. Also, with our Pre-Call Planning strategy you'll be able to confidently speak to any prospect knowing more than the competition.

Creating a Territory Management Plan
In this session, learn how using a Territory Management Plan can provide you with an organized approach to gaining referral business. From structure of the sales cycle, to collaborating targets and customers, to increasing your efficiency in the field, we'll show you the step-by-step process of utilizing this essential tool.

Performing a Sales Call
Performing sales call visits to customers or potential customers can be a bit intimidating. No need to fret, in this session we'll walk you through the entire process while paying close attention to the details like how you're dressed, as well as conversation guides so you'll be ready when the time comes to turn the knob.

The Sales Follow-up Process
In this session, we'll introduce you to the follow-up strategy that will help you constantly evaluate and improve your sales call performance, as well as ensure that you are delivering what you promise to your customers.